That’s straight from the Canadian Food Inspection Agency website. For example, check out the requirements for a carrot to be considered allowed to sell in a grocery store: “Carrots may not be rough, materially misshapen, or materially affected by secondary rootlets … sharp curves, double corkscrew like twists and curves … are scoreable.” In fact, the Canadian Food Inspection Agency has some pretty strict rules for the fruit and vegetables that end up on store shelves. Best for Picky Eaters : Farmbox Direct Sign Up Now Key Specs Price (+ Shipping): 5.98 handling and packaging fee Est. If an asparagus stalk isn’t at least 80% green, in the trash it goes. A small box of conventional produce costs around 30, and delivery costs an additional 5.99. However, this sensitivity can also lead shoppers to avoid bruised, scratched, or misshapen produce, due to a perception that skin-level imperfections may compromise the quality of the fruit. Individuals can also make soups, smoothies, or casseroles. Cutting food waste: reclaiming wonky veg. If a cucumber is too curved, it’s considered ugly. Humans often seek out the best-looking foods instinctively: avoiding moldy produce has helped humans throughout their evolution. Often, these retailers will sell misshapen produce or short-dated foods for less, which can save people money and help avoid food waste. If produce is bruised, or misshapen, it gets tossed out. ![]() ![]() So, what’s the difference between the produce on grocery store shelves and the produce thrown out that’s deemed unsellable? Simply put, it all comes down to aesthetics.įood discrimination is a real thing! Sounds kind of crazy, right? We live in a society which values perfection and visually pleasing aesthetics. Imperfect produce that doesn’t make it to market often goes to waste, so Misfits Market rescues food from an early demise and sends items as a weekly subscription service for 40 less than grocery store prices. This produce would have been thrown out at the farm, before ever heading to. Misfits Market delivers organic, delicious, and ugly-looking produce right to your door. Governments can also get involved to help reduce unnecessary food waste. ![]() The company helps people purchase organic and misshapen food with a few simple clicks. Each year in Canada, nearly 25 million pounds of fruit and vegetables are thrown out before it ever reaches grocery store shelves or other distributors. Misfits Market started as a subscription box that allowed folks to buy ugly or misshapen produce on the cheap each week. A food delivery service called Imperfect Foods is another company that makes it easy to get involved in the ugly food movement.
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